Competitive intelligence profiling on customized beauty products in USA

The client is a startup company based in Beijing China, focusing on customized Beauty Products, offering bespoke solutions to their customers with specific needs for beauty products.

The client intends to enter the US Market, and would like to scope out not only the market but also the competitors and what their offerings are. The client requested for an in-depth competitive intelligence review on the top competitors offering bespoke cosmetics solutions, their target market, and business models.

JCCRS conducted both primary and secondary research in gathering all required data for the client’s request. Using secondary research, JCCRS scoped the internet for all available information on the client’s potential competitors in the market. Afterwhich, primary research through mystery shopping and in-depth interviews were conducted to inquire all other information about the competitor’s offerings. The gathered information was used to help the clients develop a viable go-to-market strategy to successfully enter the competitive US cosmetics market.